Proforma Branded Custom Website Design
A modern, multi-page experience that turns a promotional product catalog into a polished sales tool.
Client: Proforma Branded
Role: Web Designer, UX Strategist, Content Designer
Tools Used: Adobe Illustrator, Adobe Photoshop, DALL-E
The Challenge
Proforma Branded needed a website that would feel like more than just an online store. The goal was to create an engaging, easy-to-navigate destination that would showcase products, explain services, and establish credibility with potential clients. The site needed to blend the look and feel of a modern retail experience with the strategic messaging of a B2B sales tool, while staying true to Proforma’s overall brand standards.
The Approach
Research & Discovery
I reviewed industry competitors and noted that many relied too heavily on templated catalog designs. The opportunity was to create something more immersive, breaking the experience into clear service categories while weaving in storytelling that explained why clients should choose Proforma Branded.
Concept Development
The site was planned as a multi-page experience, starting with a homepage that introduces the brand’s mission and flows into dedicated pages different sections. Each page would have a consistent visual system, but unique content and imagery to reinforce the specific product or service focus.
Execution
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Pages: Dedicated pages for Premium Gifts, Apparel & Gear, Signage & Collateral, eCommerce Solutions, Event Experience, and a “Why Choose Us” section
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Navigation & Calls-to-Action: Consistent “Let’s Connect!” buttons and service links appear throughout the site, encouraging inquiries.
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Mobile Optimization: Designed layouts that adapt smoothly for mobile viewing without losing visual hierarchy or clarity.
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Graphics: Imagery, graphics, and product mockups used to portray a premium experience and luxury feel.
The Solution
The finished site created a branded environment that acts as both a visual showcase and a practical sales tool. Every section reinforces the message that Proforma Branded offers not only products, but complete brand solutions backed by decades of expertise. The result is a site that guides visitors through a clear journey from discovery to inquiry, whether they arrive for apparel, promotional products, or full-scale event branding.
The Results
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Delivered a fully responsive site with a consistent brand experience across all service categories
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Structured content in a way that encourages exploration and increases time spent on site
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Created a modular design system that can be updated seasonally with new products and images
Key Takeaways
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Specific landing pages help target different client needs without overwhelming visitors
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Visual storytelling elevates the perceived value of products and services beyond price
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Consistent calls-to-action ensure the site functions as a lead generation tool
