Halloway Bar Brand Launch
A mobile bartending brand shaken, stirred, and served with a bold personality.
Client: Halloway Bar
Role: Brand Designer, Web Designer, Marketing Strategist
Tools Used: Adobe Illustrator, Adobe Photoshop, Canva, Wix, Meta Business Suite, Google Ads
The Challenge
Halloway Bar is a brand-new mobile bartending service based in St. Petersburg, Florida. They wanted a visual identity and marketing presence that felt polished enough for upscale weddings while still being approachable for casual celebrations. With no existing brand, website, or marketing materials, they needed a complete creative build from the ground up.
The Approach
Research & Discovery
I researched both local and national mobile bartending competitors to find where Halloway could stand out. The opportunity was to combine high-end design with a relaxed, welcoming personality that reflected the owners’ style and the local event market.
Concept Development
I explored color palettes, typography, and cocktail-inspired graphics that could translate across print, digital, and apparel. The final look leaned into warm tones, bold accents, and clean typography, paired with minimalist illustrations to add personality.
Execution
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Branding: Designed a primary logo, secondary logo, and icon mark, along with a style guide for consistent colors, fonts, and brand voice.
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Website: Built a fully responsive Wix site highlighting services, packages, and a simple booking inquiry form.
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Advertising: Created and launched Google Ads and Meta (Facebook and Instagram) campaigns targeting event planners, engaged couples, and corporate clients in the St. Pete/Tampa Bay area.
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Uniforms and Signage: Designed branded T-shirts, aprons, and event signage to create a professional on-site presence.
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Marketing Collateral: Developed social media templates, story highlight covers, business cards, and launch graphics.
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Mockups and Visual Assets: Produced branded drink menu designs, portable bar wrap concepts, and event décor mockups to showcase potential applications of the brand.
The Solution
Halloway Bar launched with a cohesive brand system that included a versatile logo suite, a mobile-friendly Wix site, targeted advertising campaigns, and a consistent visual presence across social media, print, and on-site materials. Every touchpoint reinforced the brand’s premium yet approachable identity.
The Results
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Received several qualified inquiries within the first two weeks of launch
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Established a cohesive, professional look across all customer touchpoints
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Increased brand awareness through targeted ad campaigns, resulting in steady website traffic and social media engagement
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Created a strong foundation for converting early interest into future bookings
Key Takeaways
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A clear, consistent brand identity builds trust and recognition from day one
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Strategic ad targeting paired with strong visuals can generate immediate market traction
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On-site branding elements like uniforms and signage are just as important as digital presence for service-based businesses
