Amanda Dunn

Creative Marketing and Design Specialist

Creative, detail-oriented marketing professional with experience in graphic design, social media strategy, email marketing, digital marketing, direct mail marketing, and business reputation management. Equipped with the ability to raise brand awareness and utilize modern, cost-effective marketing techniques to gain brand awareness and profit.

AmandaDunn313@gmail.com
574-612-2162

Skills and Software

Adobe Creative Suite
Microsoft Office Suite
MailChimp

Constant Contact
Wordpress

Hubspot

Hootsuite

Layout and Design
Social Media Campaigns
Email Campaigns
Copywriting
Branding

Direct Mail Marketing

SEO
Project Management
Data Analytics
B2B & B2C Marketing
E-Commerce

Work Experience

Marketing Manager

Roberts Printing

2023-2024

Marketing Manager for a leading provider of print and direct mail services. Utilizes strong graphic design skills to create visually compelling and impactful marketing pieces, aligning them with brand guidelines and client preferences. Leverages a mix of social media, email, and direct mail marketing tactics to craft engaging content. Monitors and analyzes campaign performance to make data-driven recommendations to optimize and improve future campaigns. Manages and updates company website via Wordpress. Utilizes Hubspot to track and manage sales and marketing efforts. Helps Sales Team with any needs they may have.

Marketing Director

Orthodontic Specialists of Florida

2022-2023

Oversaw 10 Regional Managers for 30+ offices throughout Florida. Created all content for social media, website, and printed media. Managed marketing budget regarding advertising on social media, Google Ads, and local marketing efforts. Handled reputation management. Managed company’s website via Wordpress. Worked with outside vendors and handled all marketing contracts.

Achievements:
• Increased number of reviews by 42% YoY and increased overall rating average from 3.9 to 4.4.
• Increased social media reach by 64% across all locations.
• Implemented email and SMS reminder program and decreased no-show appointments by 74%.

Creative Marketing Manager

Pure Dental Brands

2020-2022

Part of a marketing department that supports 50+ dental practices. Provides social media management, reputation management, and content creation for all locations. Designs all promotional assets such as banners, posters, flyers, etc. Designs and runs email and social media campaigns. Updates and creates new landing pages for company websites through a Wordpress Multisite. Creates assets for new patient acquisition as well as recruitment efforts.

Achievements:
• Increased number of reviews by 63% YoY and increased overall rating average from 4.3 to 4.6.
• Increased social media followers by 8% across all locations.
• Surpassed company’s KPI of new patient acquisition goal every month since joining the team.

Senior Graphic Artist

PrimeNet Direct Marketing Solutions

2017-2020

Graphic Designer and Marketing Specialist in a high volume, fast paced, direct mail company. Responsible for day-to-day production set up as well as creating new and innovative designs. Brainstormed, conceptualized, and collaborated on new project ideas to successfully execute clients’ needs. Ran company’s website and social media accounts to promote brand awareness and bring in new business with stunning graphics and a strong knowledge of SEO techniques.

Achievements:
• Traffic to company website rose 42%, on average, since I joined the marketing team.
• Social media engagement increased overall, sometimes by over 100%, since I contributed.
• Created numerous new creatives which are now integral to the samples given to potential clients.

Education

Indiana University

B.F.A. Fine Arts

Graduated in 2015